AllID gives people and businesses one permanent address for their identity online — a handle that outlives any single platform. The identity system is built around that same idea: a mark with no mascot to age out of fashion, just a small, deliberate geometry that holds up from a 16-pixel favicon to a storefront sign. Yours, for keeps — the mark included.
01The mark
The AllID mark resolves three concentric forms — an inner letterform, an aperture, and an outer field — into a single coherent gesture. Each layer carries its own weight and tone, yet together they read as one shape at any size.
On light
On dark
- Construction
- 400 × 399.3 units
- Layers
- Three, no strokes
- Format
- SVG · even-odd fill
- Minimum size
- 16 px digital
- Clearspace
- ¼ mark height, all sides
02Wordmark
Set in Fraunces — regular weight for "all", italic for "id" in the brand purple — the wordmark pairs with the mark in a lockup or stands alone in running text and headlines.
On light
On dark
03Palette
Five tones. Tap a swatch to copy its hex code.
04Using these assets
Do
- Use the files on this page as-is, at any size at or above 16 px.
- Keep clearspace of at least one-quarter the mark's height on every side.
- Use the light mark on paper/light surfaces, the dark mark on ink/dark or saturated surfaces.
- Pair the mark with the wordmark, or use either on its own.
Don't
- Redraw, trace, or recreate the mark or wordmark.
- Recolor them outside the palette above.
- Add strokes, drop shadows, gradients, or other effects.
- Stretch, skew, rotate, or crop the mark.
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